AI Lifestyle

Create a Landing Page That Performs Great

As the internet continues to develop and grow exponentially, jobs related to the industry do too, particularly those that relate to web design and development.

Mar 15, 2022

James Walker

Teal Flower
Teal Flower

What is a landing page?

Whether you work in marketing, sales, or product design, you understand the importance of a quality landing page. Landing pages are standalone websites used to generate leads or sales—in other words they help you increase your revenue. Unlike typical web pages, landing pages only have one call to action, or CTA, and they are usually tied to a specific marketing or advertising campaign. The hyper-focused nature of landing pages means they come with a pretty standard set of best practices.

Landing pages vs. front pages

A typical front page or website in general includes a full navigation bar with tons of links throughout the page linking to other pages or pieces of content. A good landing page should only have one link, or multiple links that all point to the same thing. Having one CTA on your landing page increases conversions because there’s less distraction—fewer equally appealing options to prompt your users into leaving your landing page.

Your brand’s front page has totally different goals. It should show off your brand’s personality, let people explore different features, find blogs and support articles, or even apply for a job. But they won’t necessarily purchase your product from the front page. And that’s why we need landing pages.

Since landing pages are tied to specific campaigns, you don’t need to worry about users lacking information about your product. They arrived at your landing page because they were interested in an ad or post on Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web. With super detailed campaigns pointing to easy-to-use landing pages, you’re getting high-quality leads that are actually interested in using your product.

Best practices for creating a landing page

What makes an easy-to-use landing page? Overall it’s clear, concise, and doesn’t give users any options except for the main CTA.In terms of copy, your landing page should have one clear message. The header of your page should promote the desired action you want visitors to take. And additionally it should explain the benefits of performing this action.

The visual design of your page should be very simple. Unlike your front page, this is not the place to go crazy with brand personality—so no wild animations or complex design elements. You wouldn’t want to distract visitors from performing the main action of your page.

Landing page CTA’s are typically buttons, sometimes accompanied by an input field if you need to collect user information. To ensure your buttons are clicked, make sure they stand out visually. This can be done with contrasting the button color with your page background and clear copy on the button itself. For example, if you are asking visitors to book a demo, write“Book a demo” clearly on the CTA button.

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© 2024 All Right Reserved by Jelix Ventures.

Jelix acknowledges the Gadigal people of the Eora Nation as the Traditional Custodians of the Country we work and live on, and recognise their continuing connection to the land and waters. We pay our respects to Elders past, present, and emerging, and extend that respect to all First Nations people.

Jelix Ventures Management Company Pty Ltd (ABN 60 613 582 773) is a Corporate Authorised Representative (No. 001281193) of Shell Cove Capital Management Ltd (ACN 107 290 335) Australian Financial Licence No 247143. Any advice provided by Jelix is without taking account of your objectives, financial situation and needs. Jelix is authorised to provide financial services to wholesale or sophisticated investors only. Potential investors should do their own due diligence and make their own investment decisions, consulting with licensed legal professionals and investment advisors for legal, tax, insurance, or investment advice. Jelix Ventures Management Company Pty Ltd (CAR of AFS Licence No 247143) and related entities and each of their respective directors, officers and agents ("Jelix") believe that the information contained in this page and its attachments have been obtained from reliable sources and that any estimates, opinions, conclusions or recommendations are reasonably held at the time of compilation. No warranty is made as to the accuracy of the information in this page and, to the maximum extent permitted by law, Jelix disclaims all liability for any loss or damage which may be suffered by any recipient through relying on anything contained or omitted from this page. Jelix does not warrant the attached files are free from computer viruses or other defects and is provided on the basis that the user assumes all responsibility for any loss, damage or consequence resulting from use.

Be the first to hear about Jelix news and events

By signing up to receive emails from Jelix Ventures, you agree to our Privacy Policy. We treat your info responsibly.

© 2024 All Right Reserved by Jelix Ventures.

Jelix acknowledges the Gadigal people of the Eora Nation as the Traditional Custodians of the Country we work and live on, and recognise their continuing connection to the land and waters. We pay our respects to Elders past, present, and emerging, and extend that respect to all First Nations people.

Jelix Ventures Management Company Pty Ltd (ABN 60 613 582 773) is a Corporate Authorised Representative (No. 001281193) of Shell Cove Capital Management Ltd (ACN 107 290 335) Australian Financial Licence No 247143. Any advice provided by Jelix is without taking account of your objectives, financial situation and needs. Jelix is authorised to provide financial services to wholesale or sophisticated investors only. Potential investors should do their own due diligence and make their own investment decisions, consulting with licensed legal professionals and investment advisors for legal, tax, insurance, or investment advice. Jelix Ventures Management Company Pty Ltd (CAR of AFS Licence No 247143) and related entities and each of their respective directors, officers and agents ("Jelix") believe that the information contained in this page and its attachments have been obtained from reliable sources and that any estimates, opinions, conclusions or recommendations are reasonably held at the time of compilation. No warranty is made as to the accuracy of the information in this page and, to the maximum extent permitted by law, Jelix disclaims all liability for any loss or damage which may be suffered by any recipient through relying on anything contained or omitted from this page. Jelix does not warrant the attached files are free from computer viruses or other defects and is provided on the basis that the user assumes all responsibility for any loss, damage or consequence resulting from use.